The Cultivated Customer

Ideas For inspired customer relationships

he hand-writes 7,400 cards annually.Since 1985, Sheldon Yellen, CEO of BELFOR Holdings, Inc., has been writing handwritten birthday cards to each of his employees. Even today, as CEO, And while the emergence of technology has allowed us to streamline our schedules and communicate at light-speed, we’ve also allowed ourselves to become more distant...

With 90's nostalgia at an all-time high you would think that Toys 'R Us would be a enjoying a slight upswing.  Not so.  Early this year Toys 'R Us announced 180 stores closing and they have now announced that the remaining 620 stores will be closed or sold off  

It seems that most people are blaming Amazon for the toy giant's demise.  They fi...

In January 2003, as most students were returning from winter break, I was sitting on the tarmac waiting for my life to change.  As the plane pushed back from the gate my heart was bursting with an uncomfortable mix of excitement and fear.  I was on my way to Kampala, Uganda.  Aside from its notorious past under Idi Amin, this was a country with whi...

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