Ambition Unboxed

In January 2003, as most students were returning from winter break, I was sitting on the tarmac waiting for my life to change. As the plane pushed back from the gate my heart was bursting with an uncomfortable mix of excitement and fear. I was on my way to Kampala, Uganda. Aside from its notorious past under Idi Amin, this was a country with which I was largely ignorant. As a child in rural Iowa, missionaries would often visit our church to share their outreach efforts an

Goal planning is central to success. You may have perfectly articulated business goals carefully written down, or they may still be rattling around in the back of your mind. Likely, at least one of these goals relates to customer retention, customer growth, or customer advocacy. If so, then your goals don't matter as much as you think. Come year's end, the companies that will be celebrating achievements are the companies that understand that their customers' goals impact thei